17th January 2025 – Ahead of the 2025 Mubadala Abu Dhabi Open, award-winning creative event producers, Brag, have been appointed to conceptualize, design and deliver the Mubadala Tennis Village for the eagerly anticipated third instalment of the tournament.
Taking place at the International Tennis Centre, Zayed Sports City, from February 1-8, the WTA 500 event is set to feature a stellar line-up, including reigning champion Elena Rybakina, Ons Jabeur, Beatriz Haddad Maia, Daria Kasatkina, Belinda Bencic and Paula Badosa, with seven of the top 20-ranked players confirmed.
While spectators can look forward to thrilling on-court action, this year’s Mubadala Tennis Village itself will be a major highlight. At a staggering 15,000 sqm, it is twice the size of previous years and offers more for fans to enjoy throughout the event.
Entry to the village is free and attendees are encouraged to explore the multiple touchpoints for activations, food and family-friendly entertainment. The appointment of Brag, leading creative event experts, signifies the Mubadala Abu Dhabi Open’s commitment to providing an enhanced fan experience at one of the region’s premier sporting events.
Nigel Gupta, Mubadala Abu Dhabi Open Tournament Director, said: “In collaboration with Mubadala, we are delighted to be working closely alongside Brag, a highly accomplished creative Festival producer, for the upcoming tournament and spectators attending are undoubtedly in for a treat.
“Brag’s reputation speaks for itself. They are vastly experienced, and highly respected, within the industry having worked on multi-genre festivals and delivering some of the biggest shows in the region and we look forward to seeing them bring the Mubadala Tennis Village to life between now and the start of the tournament.”
Omar Kawas, Brag Abu Dhabi General Manager, said: “This is the perfect partnership between Brag and Mubadala to make the third edition of the Mubadala Abu Dhabi Open an unforgettable experience for attendees. We are looking forward to creating a spectator village that will complement the elite athletic showcase happening in the stadium.”
Spectators heading to the 2025 tournament can look forward to a Mubadala Tennis Village which pushes the boundaries of creativity, made up of five key areas.
DISTRICT 1, the Love Park Entertainment Stage, is designed to be the focal point of the event, bringing together the best talent and experiences to create magical memories.
DISTRICT 2, Game, Set, Eat, features a superb offering of F&B outlets to cater for all tastes.
It’s all about the tennis at DISTRICT 3, You Got Served, with themed activations for all to enjoy, while DISTRICT 4, Advantage Arts, features engaging arts & crafts experiences which promote the sport.
Lastly, DISTRICT 5, Dropshot Arcade, is divided into three sub-zones: arcade, skill games and life-sized outdoor games, ensuring a variety of fun activations to keep spectators entertained.
Boasting a proven pedigree in the UAE events industry, Brag has previously worked with some of the region’s most recognisable brands, including Miral, Yas Island, Experience Abu Dhabi, Netflix, Google, EXPO, FIFA and Cartier to bring distinguished events such as BRED Abu Dhabi and the Mother of the Nation (MOTN) Festival to life.